This is a bit old now but still really relevant. Full article here
Archive for June, 2010
I have just read a brilliant analysis by Peter Kirwan on implications of the Evening Standard going free. I have directly copied the basic figures across, but I would recommend you go and have a read of his analysis of where it could go next.
Will be interesting on how they capitalise on the huge readership gains they have made and use this to really innovate into other revenue areas.