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Buzz, an extension of Orkut, Google’s social network

Google Buzz which lauched yesterday on Google Mail (UK) or Gmail (other counties) has been in press on various sites Techcrunch, Mashable etc.

Many are calling it Facebook + Twitter = Friendfeed = Google Buzz. At first I agreed with general reaction of social media pundits, although on thinking further, it occured to me that Google has been used to doing it on their own social network, Orkut.

Google Buzz / Orkut

Above: (blurry) Screenshots of Google Buzz and Orkut respectively

Orkut is one of the biggest social networks in countries like India, Brazil etc. Orkut already offers social media aggregation to it’s users, mainly for Google owned services like Picasa (images), YouTube (video) etc. Time and again Google has attempted to integrate Google Fetures into Orkut, although on this occasion it has bought an Orkut feature to a major Google product. We will see more of this in the coming months/ Google Mail will become more social and users will consume social media without realising it.