Creative vs media agencies

Pop Quiz. So you think you know your agencies? But do you know (or can you remember) where they came from?

I just found this great table in Hamish Pringle and Jim Marshall’s book Spending Advertising Money in the Digital Age which shows who was created when the main agencies split off their media departments in the 90s. I know for one I did creative agency to media dependent to media agency without even changing desks.


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